Your agent can write the page. It can't know what people search for.
An agent will write any page you ask for. It will also invent the reason the page should exist. Ask it which pages your site needs and you get a confident list with no numbers behind it.
The fix is to hand the agent real searches and make it work from them. Below: the brief to give it for each page, the order to publish in, and what to check after 28 days.
What goes in a page brief
One page answers one group of searches. The brief holds five things:
- The searches the page answers, with how many people in the US make each one a month. Real numbers, not the agent's guess.
- The intent. Does the searcher want to buy, compare or learn? A buying search gets a short page with a clear next step. A learning search gets an explanation. (More on reading intent: search intent)
- One competitor page that already answers it, as a link. The agent reads it and has to add one thing that page lacks.
- Where the page sits: its hub, and the two or three pages it links to and from.
- What a visitor does next: the one action the page asks for.
Put those five lines above your prompt and the draft changes. The agent stops padding, because it knows who is asking and what they want.
Publish fewer pages, in this order
Start with the searches closest to a sale, then the comparisons, then the explanations. Publish a hub with at least three pages under it, never a lone page. On a new site, a few pages a week is plenty. Fifty pages in a day is how a site gets ignored.
Check each page after 28 days
- Is it indexed? If not, link to it from the hub and from one strong page.
- Is it shown for the searches in its brief? If it's shown for different ones, rewrite the title to match those.
- Does anyone click? If it's shown and not clicked, fix the title and the description before touching the page.
Where the searches come from
The first line of the brief is the part an agent can't make up. Querytally sends it as a finished content plan: each page with its US monthly searches, its intent and the competitor page that already has it. There is a free sample by email within 24 hours: content plan sample