How 17 Lines of Code Improved Shopify.com Loading by 50%
3 minute read Big improvements don't have to be hard nor take a long time to implement. It took, for example, only 17 lines of code to decrease the time to display text on Shopify.com by 50%. That saved visitors 1.2 seconds: each second matters given that 40% of users expect a website to load within two seconds and those same users will abandon a site if it takes longer than three.
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