Global smartphone shipments fell 20% YoY in Q3 to a 14-year low amid memory shortages; Apple's share crossed 20% for the first time in any Q3, reaching 22% (Counterpoint Research)
Counterpoint Research:
Global smartphone shipments fell 20% YoY in Q3 to a 14-year low amid memory shortages; Apple's share crossed 20% for the first time in any Q3, reaching 22% — - The global smartphone market declined 20% YoY in Q3 2026, reaching its lowest Q3 level in 14 years, as continued memory shortages constrained supply for most OEMs.