97% of SHEIN's UK catalog is on sale, and other numbers from 5M products

On 17 October 2026 SHEIN's UK storefront had 5.2 million live products, plus about 77,000 more that were sold out or off sale.

I pulled the full UK catalog on 16 and 17 October, plus the US storefront for comparison, and counted things. Independent analysis, no connection to SHEIN. The whole thing is a 12-page PDF report; this is the part I'd want if I were building a price tool.

It's big, and every country gets a different shop

The UK is the largest European storefront in the set. Across the nine European storefronts I measured there are 6.6 million distinct products, but only 1 million of them are listed in all nine. Spain has 3.4M, Italy 3.3M, France and Germany 2.9M each.

Women's apparel is 36% of the UK catalog (1.9M products). Home & Living is second with about 700k, which is more than Kids or Men. The catalog spans 23 top-level categories and over 7,000 leaf categories. The biggest single leaf, "Women T-Shirts", has about 220,000 products.

If you're scraping SHEIN, don't assume a product ID you found on the UK site exists in Germany.

The median price is about £7.50

Half of UK products sell for under £7.50. 65% cost under £10, and only 2% cost £50 or more. The middle 80% sit between about £2 and £20.

Median price by category is more useful than the overall one: Women Shoes £14, Men Clothing £12, Home Decor £3, Cases £2. The cheapest listing is a 36p pack of mini maze puzzles. The priciest is a Michael Kors bag at nearly £4,500.

Almost everything is "on sale"

97% of priced products show a crossed-out price above the selling price. The median markdown is 24%. 18% claim half price or better.

That half-price claim is a clothing thing. 34% of Women Clothing and 37% of Women Plus Clothing carry a 50%+ markdown. For Women Fashion Jewelry and Women Accessories it's under 1%. The deepest typical discount among categories with 20,000+ products is Maternity Clothing at 49%.

One caveat I can't get around with a snapshot: a crossed-out price tells you what SHEIN shows, not what anyone was ever charged. Answering that needs a daily price history, and I only have two days.

The same product, different price

I matched 2.4 million identical products (same SHEIN product ID) between the UK and US storefronts and compared prices in dollars. UK prices include 20% VAT, US prices exclude sales tax, both converted at about $1.32 to the pound.

Only about 3% cost the same, within 1%. The median gap is 17%. 53% are more expensive in the UK, 43% are cheaper, and a third differ by more than a quarter either way.

It varies a lot by category. Women Fashion Jewelry is 23% more expensive in the UK, Men Clothing 13%, Event & Party Supplies 10%. Young Girls Clothing is 10% cheaper in the UK, Tween Girls Clothing 7%. Women Clothing, the biggest category by far, is within 1%.

The US snapshot is a day older than the UK one. I re-checked 60 random matched products at the same moment and the gap pointed the same way for all 60.

About 14,500 new products a day

Counting live UK products by the day they were created, 1.3 million appeared in the last 90 days, about 14,500 a day. That's a lower bound, because anything created and already removed isn't in it. 61% of today's catalog was created in 2026 and the median listing is about six months old.

The catalog runs a six-day week. From July to mid-September an average weekday added about 20k products that are still live, Saturday about 13k, Sunday about 6k. The quietest weekday of the quarter was 25 September, the Mid-Autumn Festival, which suggests the creation date is set where the products are made.

Sellers, reviews, stock

About 79,000 seller storefronts. The median one lists 9 products, 620 list over 1,000, and the 100 largest hold 24% of everything.

Among products with 10+ reviews, the median rating is 4.8 and 90% are rated 4.5 or higher. Only 1 in 500 falls below 3.5. Either SHEIN shoppers are very easy to please or low-rated products get pulled; a snapshot can't tell which. About 8% of listings showed one item left.

Small stuff: the median product has 6 images and a title of about 140 characters (the longest runs past 1,000). A third come in more than one color, with a record of 40. 7% of titles already mention Christmas in mid-October. Halloween is at 5%.

Getting the same data for a handful of products

The report comes from the catalog data I collect, which is a different job from looking up a few products. For that I built a small Apify actor, SHEIN Product Scraper. You give it product URLs, goods IDs, SKUs or category IDs and a country, and it returns one record per product in that country's currency.

Here's the UK vs US check on one product:

import { ApifyClient } from 'apify-client'; const client = new ApifyClient({ token: process.env.APIFY_TOKEN }); for (const country of ['GB', 'US']) { const run = await client.actor('native_emblem/shein-product-scraper').call({ goodsIds: ['209758798'], country, }); const { items } = await client.dataset(run.defaultDatasetId).listItems(); console.log(country, items[0].priceFormatted, items[0].priceUsd); } 

When I ran it on 20 October:

GB £7.99 10.65 US $11.35 11.35 

So this dress is about 6% cheaper in the UK, VAT included. It's one product; the 17% median gap above is across 2.4 million of them.

If SHEIN doesn't sell the product in a country, the record comes back with error: "not_available_in_region" and you aren't charged. Keyword search is gone: SHEIN stopped serving it, so the actor browses categories or looks up exact products, nothing else.

If you want full catalogs by country with daily changes, there's a free 10,000-product sample at votiakov.com/shein-data.